Finding New Customers vs. Keeping Current Customers

Often times when we are trying to increase our sales, we concentrate on finding new customers. While it is important to find new customers each campaign; by focusing on customer service and giving little bonuses to your customers you can turn one time orders into repeat business. It is actually takes less energy to build your business by keeping your current customers happy, than by finding a new customer base every two weeks.


If you just spend a little time with your customers when taking and delivering their order, you can get to know them and make better suggestions for them. You know how much time it takes to get new customers, so if you already have a customer base make sure you don't ever lose them by providing them with the best service you can. In addition, if you provide exceptional customer service, your customers will not only buy from you again and again, but they will even recommend you to their friends and family or even 'help' you by getting orders for you.


Remember, one customer for life is much better for your business than ten new customers who only order once.

Word of Mouth Marketing is a Great Way to Make Your Business Take Off!

Let's get people talking about your business. Testimonials are a great way to increase your sales on new items. A great review can go a long way in assuring potential customers that the product is as good as the brochure says it is. So get started!

Don't be afraid to ask! Start with your regulars – make sure they have samples and demos to try out long before the items are in the brochure. Follow-up and ask them what they thought about the product and any tips they might have for some one else using the product. You might even give them an incentive if they are willing to write a short review about the products or services. Happy customers love to share positive experiences... so don't be shy!

Got a negative review? No problem! We can learn just as much from a negative review as a positive one. Find out what the customer didn’t like about the product and see if it may just be user error. I their concern is a valid one, be prepared to share this with other customers who are interested in this product.

The Golden Rule Stands! Remember, in the long run, increased sales do not come from pushing the newest products, but from good customer service. By asking for and sharing customers comments and concerns you are showing that you care about your customers and they will be more likely to help you increase your customer base by sharing with their friends what a great Avon Lady you are.