Thursday, July 15, 2010

Finding New Customers vs. Keeping Current Customers

Often times when we are trying to increase our sales, we concentrate on finding new customers. While it is important to find new customers each campaign; by focusing on customer service and giving little bonuses to your customers you can turn one time orders into repeat business. It is actually takes less energy to build your business by keeping your current customers happy, than by finding a new customer base every two weeks.


If you just spend a little time with your customers when taking and delivering their order, you can get to know them and make better suggestions for them. You know how much time it takes to get new customers, so if you already have a customer base make sure you don't ever lose them by providing them with the best service you can. In addition, if you provide exceptional customer service, your customers will not only buy from you again and again, but they will even recommend you to their friends and family or even 'help' you by getting orders for you.


Remember, one customer for life is much better for your business than ten new customers who only order once.

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